Mission and Vision: Building Trust and Authenticity
This is the second in a series of posts exploring the topic of mission and vision, leading up to our webinar presentation in February—THE 3 MOST DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS....
View ArticleASAE #Tech12: Connecting Technology & Real Life
As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging...
View ArticleDigital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
View ArticleVision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in February—THE 3 MOST DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleMission and Vision: HOW Mission Statements
This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in February—THE 3 MOST DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleBrand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleY-Size: Getting Gen Y to Work For You (And Stay a While)
I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for...
View ArticleAssociations, Are You Talking to Me?
I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant,...
View ArticleAssociation Membership: Keeping Gen Y Motivated and Engaged
“The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p....
View ArticleGen Y: Retention and Loyalty
Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student. But what blew me away...
View ArticleMillennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify...
View ArticleASAE: In Honor of Women Luncheon
How do you define an exemplary leader? My own experience has taught me that leadership style is a very individual thing. Effective leadership inspires us and sets a standard for us to aspire to....
View ArticleStorytelling: The (Marketing) Tie That Binds
Who’s the storyteller in your family? We all have at least one. Growing up, my dad’s mom, “Grammie,” was the storyteller in our family. She worked as a waitress at Howard Johnson’s on the PA...
View Article10 SEO Tips to Enhance Your Content Marketing Strategy
Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of...
View ArticleContent Marketing: What Is It?
Marketing Overview Summary First there was Integrated Marketing. Then there was Direct Marketing. Then Online Marketing, Search Engine Marketing (SEM), Digital Marketing, Social Media Marketing and now...
View ArticleContent Marketing: Approach Overview
What’s the first thing you do when you start to think about making vacation plans? Lots of folks get on the internet, look up places and start reading reviews. Why? Because you want to get a picture of...
View ArticleContent Marketing Step 1: Know Your Audience
Having pulled together four weddings in the last three years, please understand that I’m still in recovery mode. So the best analogy I can come up with about knowing your audience is related to wedding...
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Millennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify...
View ArticleClik here to view.
ASAE: In Honor of Women Luncheon
How do you define an exemplary leader? My own experience has taught me that leadership style is a very individual thing. Effective leadership inspires us and sets a standard for us to aspire to....
View ArticleClik here to view.
Storytelling: The (Marketing) Tie That Binds
Who’s the storyteller in your family? We all have at least one. Growing up, my dad’s mom, “Grammie,” was the storyteller in our family. She worked as a waitress at Howard Johnson’s on the PA...
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